The Story of Apparao: A Lesson in Perception, Language, and Neurodivergence
In many traditional arranged marriage settings, conversations follow a familiar pattern—warm greetings, polite smiles, tea, biscuits… and then comes the inevitable question: “So… what does the boy do?”
When Apparao’s family went to meet a prospective bride’s family, everything began just the same. Apparao adjusted his glasses, cleared his throat, and began with confidence: “My son is the Founder and Managing Director of an agro-based direct-to-consumer startup. We specialize in the organic health and wellness sector.”
The girl’s family was instantly impressed. “Oh! That sounds wonderful. What exactly is your product?” the father asked.
Apparao continued: “We deal with high-protein roasted legumes and traditional caramelized sweets. We procure raw materials directly from wholesale markets and process them in our own thermal processing unit. Our packaging is 100% eco-friendly and biodegradable.”
Curious, the girl’s uncle asked: “Where is your office? And how many employees do you have?”
Apparao replied: “We follow a lean startup model. We avoid unnecessary expenses like rent and electricity. Our operations are mobile—we shift locations based on customer flow. My son independently manages everything. He is a solopreneur.”
The girl’s father, now confused, said: “I don’t understand. Can you explain in simple terms?” At that moment, the boy’s friend gently clarified: “Uncle… our friend sells roasted peanuts on a roadside cart. He roasts them in sand and wraps them in newspaper.”
Silence. The tea cup slipped… and with it, the proposal.
Beyond Humor: A Psychological Insight
Perception is shaped by language.
The business did not change—only its description did. This aligns with the Framing Effect (Tversky & Kahneman, 1981), where the way information is presented influences decisions and judgments.
Connecting to Neurodivergence
In real life, this is deeply relevant to neurodivergent individuals (ADHD, Autism, Dyspraxia). These conditions reflect differences in brain functioning—not deficits in worth. Yet, society often interprets behaviors at face value.
- Hyperactivity -> Self-regulation difference
- Impulsivity -> Executive functioning challenge
- Task avoidance -> Cognitive overload or anxiety response
Masking: The Hidden Reality
Just as Apparao used language to present an acceptable image, many neurodivergent individuals engage in masking—suppressing natural behaviors to fit social norms. Research (Hull et al., 2017) shows this leads to anxiety and burnout.
Frequently Asked Questions
What is the Framing Effect in psychology?
It refers to how the presentation of information shapes our perception. Reframing 'problem behavior' as a 'regulation challenge' changes how we support the child.
How Divit MindSpace Can Help
At Divit MindSpace, I work with families navigating neurodiversity and perception. Our approach is neurodiversity-affirming, evidence-based, and tailored to each child's unique profile. We provide comprehensive assessments, personalized therapy programs, and parent guidance—because supporting the whole family leads to better outcomes.
“They are not difficult—they are different. And different needs understanding, not judgement.”
— Dr. Pavithra Lakshmi Narasimhan, PhD






